GENIUS
// In Your Words
We define music as much as it defines us. It’s a part of our identity. It helps us express ourselves with just the right lyrics. It makes sense of the world’s chaos. Every time we talk about what our favorite songs mean to us, the world feels that much smaller. Now, musicians, hardcore fans, and casual music lovers can weave one big story together.
AD // James Dusek
CW // Alex Pinnell
Web hub
Spots
Scripts
High IQ Podcast
Chalk Mural
Launching during festival season, these will change every few months to encourage continued participation.
Digital OOH
OOH Poster Installations
In Eddie’s Attic, a performing site for much of John Mayer’s early career.
In the Madewood Plantation House, the location for much of Beyonce’s “Lemonade.”